Fiat has announced its return to the North American market at the Los Angeles international Auto Show. Leading this return is the new Fiat 500, the quintessentially Italian heir to a model that became legendary as a veritable motoring icon.
“The Fiat 500 has always been the right car at the right time,” says Laura Soave, manager of the Fiat brand in North America. “With the new Fiat 500, a truly exclusive car in one of the most rapidly growing segments in North America is being introduced. It offers prestigious Italian design, value and efficiency, all smartly calibrated for our market.
“The Fiat 500 satisfies the new generations of Americans who want a captivating, customised, ecologically sustainable and technologically advanced vehicle that reflects their image. Like its historic predecessor, the new Fiat 500 redefines the concept of transportation and gives a new sense to expression and individual opportunities.
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